Demonstrating an understanding of the position that your book will take in the market will significantly enhance its likelihood of success. This involves having an awareness of what is already available to readers, amplified by a clear expression of what makes your book different from this crowd. In many cases, it is useful to think of the existing literature as “competition”.
An assessment of your competition can be broken down as follows:
1. Literature review
2. A competition table
3. For a practitioner-oriented book, investigate whether potential readers of your book could use a solution other than a book to solve the problem addressed by your own work